the MLM structure and the product being sold. The general consensus of this site is that it is the MLM business model, itself, that is flawed, creating an opportunity for scammers to make money off of unsuspecting victims. So it really doesn’t matter what the product is when it is being sold via an MLM. It’s probably a raw deal for the reps.
But the crucial factor in MLM scams is that the scammers need people to sign up AS REPS/DISTRIBUTORS for the scam to work. A customer who feels he got a raw deal will simply not buy from that dealer again.
Somebody whose involvement is contractual and premised on making money will go back and buy again and again, even when no money is being made from the business.
So here’s the part many reps don’t consider when they’re getting involved in these things: Are they getting involved in it to make money or are they getting involved with it to get the product (in this case, Bazi juice)? Recruiters will recruit anyone, regardless of their intentions to start up a business. “Try it for a while. If you like it, you’ll want to share it with others, and you’d might as well make some money in the process.”
If someone is signing up as a rep in order to get the juice, my immediate question would be, “Why not just be a customer? Even if you believe in the product, that does not mean you have to become a rep to get it. Even if you don’t mind the usually higher prices, being a customer makes more sense if you’re just looking to buy the product. MLMs need real customers in order to legitimize their business. To a real recruiter, a customer should be just as valuable as a business recruit.
If someone is looking to earn a profit from selling something like Bazi juice, then there are a whole series of other questions that arise from that:
* Is there any sort of actual demand for the product? Or will demand have to be fabricated and be subject to the whims of the marketplace? (Ever seen those FeedThePig ads? They’re GREAT.)
* How much are you (generic “you”) willing to invest in this business, in terms of time as well as money, before you will consider the effort a bust? Again, even if you’re not a rep, you should still be able to buy the product without any other ties. And quitting a money-losing business should never be a source of guilt.
* Are you willing and able to overcome the objections of people (like MLM Survivors) who are skeptical of any product being sold through an MLM? MLM Reps will encounter people who WILL NOT buy the product if it is sold through MLM, even if the product has legitimate value.
* What other products are on the market already that will compete with Bazi juice? Remember that most people are not going to go into the sort of research that Bazi company reps are likely to give to their reps as a basis for selling the product. Most people will, if they even try the product, decide whether or not to buy based on how it tastes and how it makes them feel. One of the reasons Nutrilite doesn’t make a big-time showing in the open market is that people don’t care about the production methods, don’t like the MLM element of the sales force and don’t think the higher price is justified.
Putting the Bazi juice product and opportunity under that sort of scrutiny, along with other similar inquiries, will probably lead most people to the correct decision.